What is the difference between product marketing and services marketing?

When a customer purchases a service, the business still retains the employees, skills and capabilities that provided the service. While product marketing may focus on why a customer wants to own an item, services marketing focuses on building the brand and the personality of the service provider.

What is services marketing?

Services marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers.

Why is services marketing important?

Since services are intangible and differ from physical products you can purchase, the marketing strategies advertisers use to promote them also differ. If you work in advertising, then understanding services marketing may help you increase sales, generate more leads and improve brand awareness.